APA Style

Arens, William F.. (2004). Contemporery Advertising (9). New York: McGraw Hill.

Chicago Style

Arens, William F.. Contemporery Advertising. 9 New York: McGraw Hill, 2004. Text.

MLA Style

Arens, William F.. Contemporery Advertising. 9 New York: McGraw Hill, 2004. Text.

Turabian Style

Arens, William F.. Contemporery Advertising. 9 New York: McGraw Hill, 2004. Print.