APA Style

Pride, William M., Ferrell, O.C.. (1989). Marketing : concepts and strategies (6). USA: McGraw-Hill Book Company.

Chicago Style

Pride, William M., Ferrell, O.C.. Marketing : concepts and strategies. 6 USA: McGraw-Hill Book Company, 1989. Text.

MLA Style

Pride, William M., Ferrell, O.C.. Marketing : concepts and strategies. 6 USA: McGraw-Hill Book Company, 1989. Text.

Turabian Style

Pride, William M., Ferrell, O.C.. Marketing : concepts and strategies. 6 USA: McGraw-Hill Book Company, 1989. Print.