APA Style

Fletcher, Alan D., Bowers, Thomas A.. (1987). Fundamentals Of Advertising Research (3). USA: Wadsworth Publishing Company.

Chicago Style

Fletcher, Alan D., Bowers, Thomas A.. Fundamentals Of Advertising Research. 3 USA: Wadsworth Publishing Company, 1987. Text.

MLA Style

Fletcher, Alan D., Bowers, Thomas A.. Fundamentals Of Advertising Research. 3 USA: Wadsworth Publishing Company, 1987. Text.

Turabian Style

Fletcher, Alan D., Bowers, Thomas A.. Fundamentals Of Advertising Research. 3 USA: Wadsworth Publishing Company, 1987. Print.